Thoughts on the Bus Problem
(photo by ) What’s the most important thing you do at work? Most of us, when asked “how do you create job security”, default to explaining a way of interacting with others that only we can do. If you have unique…
When you get a chance to go back to a great team, jump at the opportunity!
Have you ever been on a great team? I mean the kind of team that people and alumni talk about years later. I’m talking about a team that produces results, leads the market, and is the kind of team that…
The Minimum Viable Feature
You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you…
How to Make Your Own Explainer Videos (for under $149)
Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of…
Why every app needs a “mark all as read” function
Every app and every web site has notifications. Whether they are push notifications, email notifications, phone call notifications, voice mail notifications, in-app notifications, or smoke signals, you are competing for a valuable and scarce commodity: the customer’s undivided attention. There…
How to Hire an Awesome Community Manager for your Startup
photo by Who will be successful as a community manager? I love coming across new community managers who say, “I guess I’ve been doing this my whole life.” It’s a light bulb that goes off in them and they’re excited…
5 Steps to Surviving and Thriving in Startup Life
On Climbing the Startup Mountain Life in a startup is a non-stop business. Whether you are aware of it or not, your work-life balance suffers, your relationships are strained, and your personal health and motivation may waver. Yet it’s…
Entrepreneurship Starts with Asking Someone to Buy
Remember to ask for the sale. You’ve probably heard these words of advice many times – whether in the context of a prospective deal, a request for a favor, or in an interview prep – and the first time you…
Turn Off Your Lizard Brain
Seth Godin “You don’t need to be more creative – you need a quieter lizard brain” –Seth Godin Your brain is not your friend. At any moment now you might encounter something scary or unexpected or just plain wacky that…
