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It’s Harder to make UX Content than You Think

Recently (this evening, in fact) I found myself in front of the computer, script in hand, ready to compose an award-winning piece of user content.  Unfortunately, when I looked at my first (and second draft) of the masterpiece, I found…

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Build toys with known outputs
Build the info radiator
Everyone has a launch plan until you ship it
Design the goal, not the path

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