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Entrepreneurship Starts with Asking Someone to Buy

Remember to ask for the sale. You’ve probably heard these words of advice many times – whether in the context of a prospective deal, a request for a favor, or in an interview prep – and the first time you…

  • Marketing Strategy, Media Mind

What should your business model be: Free, “Freemium”, or Paid Content?

How can you make money off of a free product? Chris Anderson writes in “Giving it All Away” in today’s WSJ that the classic example is the two-sided model, where a small number of paying customers (AdSense buyers or TV…

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