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  • Agile, Customer Development, Customer Service, Customer Strategy, Marketing Strategy

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s…

  • Customer Development, Customer Service, Customer Strategy, Generous

How to Prepare for a Customer Service Hurricane

As I write this, Hurricane Irene is churning its way up the East Coast. It’s hard to know whether it’s going to be a “historic storm” or just a big mess. Either way, it raises some questions about how you would…

  • Marketing Strategy, Product Thoughts

Ice Cream is about Nothing – should we ban Ice Cream?

When you start a business, how do you know it will succeed? Clearly, you don’t – you can do as much market research as you want, write business plans, and try things – and ultimately, you don’t control the end…

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