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What sells when everything wants to be free? Identity, security, and utility.

Chris Anderson’s recent book, Free (referenced on his blog), paints a vivid picture of a world where information wants to be free. Anderson’s thesis — that the underlying architecture making it possible to produce digital content is getting cheaper all…

  • Marketing Strategy, Media Mind

What should your business model be: Free, “Freemium”, or Paid Content?

How can you make money off of a free product? Chris Anderson writes in “Giving it All Away” in today’s WSJ that the classic example is the two-sided model, where a small number of paying customers (AdSense buyers or TV…

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