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The Internet Elephant: Your One-Time “Promotion” and its Persistence

We are used to the world of internet communication as an ephemeral, “one-time” communication. Send your email or IM communication and it disappears, without a sound, into the ether. But at least some of those communications are permanently cached and…

  • Marketing Strategy, Media Mind, Social Networking

Can you trust what you read on the Internet?

Before Google was a verb, Twitter was an avocation, and Facebook was a way to spend your evening, it was easy to know where to get your information. Step 1: Go to your local library. Step 2: search the catalog…

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