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What’s the best way to learn about new products?

The last time you needed to buy a vacuum, a car, or a coffeemaker, what did you do? If you’re like me you probably asked your family, friends, and neighbors for a recommendation. Maybe you even asked your friends on…

  • Marketing Strategy, On Writing, Social Networking

Twitter prepares to cross the chasm

My friend Adam wrote this week that Twitter’s growth may be slowing and that he doesn’t think Twitter will ever be truly mainstream. I disagree, and have two reasons to do so: the market penetration of Twitter is still primed…

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Build toys with known outputs
Build the info radiator
Everyone has a launch plan until you ship it
Design the goal, not the path

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