Every business has customers. Well, at least every successful business. If someone walked into your store to ask you a question, would you tell them that you just didn’t have time to talk to them? If you want to provide…
Build your marketing plan so that the “Oh that changed” moment doesn’t derail you – Agile Marketing Principle #2 Have you ever started a project assuming that the end product you were delivering would look exactly like the original specification?…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
http://www.flickr.com/photos/gre… I like to try new apps, processes, and things. Perhaps it’s the kid in me who always wanted to join a club, and I love being a beta tester (usually.) Yet even the most thoughtful beta tester misses a…
What kid (or adult) doesn’t want to drive this? There’s something about red cars (or red convertibles) or Porsches that takes my breath away. Specifically, I think it’s the promise of being able to drive fast with the wind blowing…
Startups Require True Fans – Thanks! I’ve been part of an Internet startup for the past 18 months – and one of my ideas was to build the Customer Experience by finding our 1000 True Fans (thank you Kevin Kelly…
You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…
Is Twitter an Effective Customer Service Tool? Twitter is absolutely an effective Customer Service tool. It’s effective because it allows customers to communicate with the company in a channel that they prefer (no more IVR/Phone Tree for me, please); it makes…
