The first goal is to keep learning
My first goal as a college senior was to have the kind of job where I would never have to wear a tie. Achievement unlocked. But that didn’t really get to the core of the issue. I was really trying to…
What’s the point of trying a beta product?
Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in…
Why experiencing a product is better than explaining it
You know the feeling – trying to explain something to someone who is not picking up what you’re putting down. So what should you do? Explain, or Listen? As a product marketer, you might often feel this emotion when you…
People Engage with Applications, Not Users
Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with…
3 Reasons Customer Service and Twitter go together
How many times have you thought when experiencing a negative service experience: “if only I knew who to talk to, I would give them a piece of my mind … right now!” Mobile and social tools now make that possible,…
