Your customers will call you when they want to talk, so you should publish your phone number. It may sound counter-intuitive, but customers actually want to talk to you. Catching the customer at the moment when they really want to…
You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…
What’s your brand on Twitter, or more broadly, what’s your brand online? I delight customers (or at least, work to delight them) in my work life online, and I try to do the same thing whenever I encounter someone new…
