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We Need to Teach Digital Citizenship

How can we establish a local and national effort to better prepare young people to participate online? They need to learn how to identify and use tools; understand and model behavior that won’t embarrass their parents or themselves unless they…

  • Customer Development, Life Hacks, Social Networking

As a community manager, how should you be using Twitter?

http://www.flickr.com/photos/stuckincustoms/2761252333/

Imagine you are a community manager and today is your first day promoting the brand. How should you use Twitter? You might be overwhelmed with the river of information and wonder what are the “right” answers to questions like these:…

  • Customer Development, Customer Service, Customer Strategy, Innovation, Product Thoughts, Productivity

How can you be a better beta tester (and not get frustrated in the process)

http://www.flickr.com/photos/gre… I like to try new apps, processes, and things. Perhaps it’s the kid in me who always wanted to join a club, and I love being a beta tester (usually.) Yet even the most thoughtful beta tester misses a…

  • Customer Service, Social Networking

3 Reasons Customer Service and Twitter go together

How many times have you thought when experiencing a negative service experience: “if only I knew who to talk to, I would give them a piece of my mind … right now!”  Mobile and social tools now make that possible,…

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