What Viral Loops are You Creating?

Adam Penenberg, in his new book Viral Loop, discusses the concept of spreading a message with a viral coefficient of greater than one. It’s simple, really – tell some friends, and if they end up telling lots of their friends,…

How do you build service to scale?

I read @codybrown‘s excellent analysis of network growth and scaling with regards to MySpace, Facebook and Twitter this morning and got to wondering if the concepts he’s talking about can be applied to broader concepts in Customer Service. Brown presents…