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Twitter isn’t a ‘mainstream’ tool – does that matter?

(photo by )By now (especially if you use Twitter), you might have see the recent news that there are other services (Instagram in particular) that have more daily users, more “reach”, and generally more adoption. I’d like to present a…

  • Marketing Strategy, On Writing, Social Networking

Twitter prepares to cross the chasm

My friend Adam wrote this week that Twitter’s growth may be slowing and that he doesn’t think Twitter will ever be truly mainstream. I disagree, and have two reasons to do so: the market penetration of Twitter is still primed…

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