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Agile Marketing, Customer Development, Customer Strategy, Innovation

Customer Experience is Not Rocket Surgery

Let’s get this straight. Rocket Surgery doesn’t exist. It’s a made-up term combining two things people think are hard: rocket science and brain surgery. It sounds so hard that no one would even believe that a Venn Diagram of these…

Agile, Marketing Strategy, Product Thoughts

You know you’ve made progress when users say, ‘it’s better!’

This is the fourth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…

Customer Experience is Not Rocket Surgery

You know you’ve made progress when users say, ‘it’s better!’

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