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  • beta program, Customer Development, Customer Service, Product Strategy, Startup

The Minimum Viable Beta Program, and how to build it.

Let’s say you’re starting a new company, feature, or product. You have an idea that you want to test with some beta customers. So what would you do today to “get out of the building” (in best Steve Blank Lean…

  • Customer Development, Customer Strategy, Innovation, Lean, Product Thoughts, Startup

You don’t need a business plan yet: 7 ideas for Customer Development

You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…

  • Lean, Product Thoughts, Startup

If you don’t launch the product, the kitten gets it!

Office kitten Originally uploaded by gregmeyer Sometimes, the world of the lean startup feels like the world as experienced by a kitten — everything’s exciting, we make big movements and try to catch every shiny thing that comes our way.…

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