The Minimum Viable Feature

You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you…

You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you…

This essay is written as part of the Startup Edition project – check out the other essays here. It would be awesome if your first iteration of a minimum viable product (MVP) perfectly addressed your target market segment, delivered great value…

Let’s say you’re starting a new company, feature, or product. You have an idea that you want to test with some beta customers. So what would you do today to “get out of the building” (in best Steve Blank Lean…