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  • Customer Development, Customer Strategy, Customer Success

Do some customers deserve better service?

Which customer would you rather deal with: the one who tells you what’s wrong or the one who buys faithfully and then leaves without prior warning? While you might not see the warning signs of the customer who’s unhappy immediately,…

  • Agile, Customer Development, Innovation, Product Thoughts

Keep the Marketing Simple, Stupid

This is the 10th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (see the original…

  • Customer Development, Customer Service, Customer Strategy, Innovation, Product Thoughts, Productivity

How can you be a better beta tester (and not get frustrated in the process)

http://www.flickr.com/photos/gre… I like to try new apps, processes, and things. Perhaps it’s the kid in me who always wanted to join a club, and I love being a beta tester (usually.) Yet even the most thoughtful beta tester misses a…

  • Lean, Product Thoughts, Startup

If you don’t launch the product, the kitten gets it!

Office kitten Originally uploaded by gregmeyer Sometimes, the world of the lean startup feels like the world as experienced by a kitten — everything’s exciting, we make big movements and try to catch every shiny thing that comes our way.…

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