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The Internet Elephant: Your One-Time “Promotion” and its Persistence

We are used to the world of internet communication as an ephemeral, “one-time” communication. Send your email or IM communication and it disappears, without a sound, into the ether. But at least some of those communications are permanently cached and…

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Build toys with known outputs
Build the info radiator
Everyone has a launch plan until you ship it
Design the goal, not the path

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