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Fight Decision Fatigue by Limiting Choices

You’ve seen it, probably several times today. It’s the opportunity to take in more information and wait before deciding. It could be simple, like “what should I have for lunch?” Or it could be more complicated, like “Where should I…

  • Agile, Agile Marketing, Customer Strategy, Marketing Strategy, Social Networking

A Customer Service Time Warp (remember 2007?)

A recent discussion with my kids made me think about how much has changed in the customer service world (and in the expectations of customers) in the last five years. Let’s take an example – picture yourself in 2007. You’re…

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