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Who won Super Bowl 49 on Social Media?

Who won Super Bowl 49 on Social Media? We all know it now — in Super Bowl 49, The Seattle Seahawks and the New England Patriots left their bodies on the field as they battled for the NFL’s Lombardi Trophy. While all…

  • Customer Development, Life Hacks, Social Networking

As a community manager, how should you be using Twitter?

http://www.flickr.com/photos/stuckincustoms/2761252333/

Imagine you are a community manager and today is your first day promoting the brand. How should you use Twitter? You might be overwhelmed with the river of information and wonder what are the “right” answers to questions like these:…

  • Agile Marketing, Customer Development, Customer Service, Productivity

What’s a Community Manager’s Secret Weapon?

About 18 months ago I wrote a post on generosity, the secret weapon of a community manager. And since that time one of the best places that has emerged for conversation about Community has been the Facebook Community Manager’s Group.…

  • On Writing, Social Networking

4 ways to get started in social media

I’ve been meeting a lot of people lately who are relatively unfamiliar with social media (except maybe using it for personal use of Facebook or LinkedIn.)  It does feel a little bit strange when you’re getting started to speak to…

  • Marketing Strategy, Social Networking

Your Next 10 social media posts: 5 industry-related, 3-business-related, and 2 about you

“For every 10 posts, make 5 about your industry, 3 about your business, and 2 about you” —@TAMcCann at the Agent Reboot conference in Bellevue, WA. On Wednesday, I attended the Agent Reboot conference in Bellevue, WA.  During his panel…

  • Marketing Strategy, Media Mind, On Writing, Product Thoughts, Social Networking

The 5 Things You Need To Know to Get Started in Social Media in 2010

As this is a “list” time of the year, I thought I would take a minute and share my thoughts about how to get started in Social Media in 2010.  I’ve been talking to a lot of people about this…

  • Product Thoughts, Social Networking

How many people can I connect with, really? (Dunbar + friends?)

If you’ve read any network theory, you’re probably familiar with Dunbar’s Number, or the idea that groups tend to fall off quickly in effectiveness and cohesiveness once they exceed approximately 150. The finding came from some anthropological research originally, and…

  • Applied AI, Marketing Strategy

Hating pledge drives, and how to make fundraising efforts more flexible

I hate pledge drives. The thought of being contacted to give money to an organization, even one that I normally support, makes me uneasy. But I am happy to raise money for organizations I support and like the idea of…

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