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  • beta program, Customer Development, Customer Service, Product Strategy, Startup

The Minimum Viable Beta Program, and how to build it.

Let’s say you’re starting a new company, feature, or product. You have an idea that you want to test with some beta customers. So what would you do today to “get out of the building” (in best Steve Blank Lean…

  • Agile, Innovation, Marketing Strategy

“Spot it, got it!” – Begin with the answer in mind

This is the 11th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (See…

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Build toys with known outputs
Build the info radiator
Everyone has a launch plan until you ship it
Design the goal, not the path

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