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  • Customer Development, Customer Strategy, Marketing Strategy, Swag

Provide solutions, not giveaways

Have you ever been to a trade show where you found a t-shirt, a cool robot, or other swag? Or maybe dropped your business card in a bowl for a chance at an iPad or something even better? And did…

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Build toys with known outputs
Build the info radiator
Everyone has a launch plan until you ship it
Design the goal, not the path

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