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Twitter isn’t a ‘mainstream’ tool – does that matter?

(photo by )By now (especially if you use Twitter), you might have see the recent news that there are other services (Instagram in particular) that have more daily users, more “reach”, and generally more adoption. I’d like to present a…

  • Career, Customer Development, Customer Service, Customer Strategy, Startup

The circle of startup life

It’s a sad day in a way – today marks the end of Gist, a company I had the pleasure of working for through its evolution from a scrappy startup pioneering new ways to manage social contacts through its acquisition…

  • Customer Development, Customer Service, Customer Strategy, Innovation

People Engage with Applications, Not Users

Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with…

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