Turkey Soda is the Future of Marketing
I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a…
The Internet Elephant: Your One-Time “Promotion” and its Persistence
We are used to the world of internet communication as an ephemeral, “one-time” communication. Send your email or IM communication and it disappears, without a sound, into the ether. But at least some of those communications are permanently cached and…
Jones Soda Thanksgiving Holiday Pack (2006)
Chris Anderson’s Long Tail idea is that in a (nearly) frictionless environment like the Internet, the margins of commerce (ideas, products, etc) can collectively provide as much (or more) interest as the Top 10 or 20 ideas or products that…
