Customer Success

62 posts

5 Customer Journey Axioms Teams Actually Use

Support teams are the early-warning radar for customer journey breaches Product-led teams often talk about their customer journey as the measure for delivering the customer promise. When they spend more time building a journey map in Figma than translating it…

Apple forgot how to be customer-first

When you try to buy at the Apple store with Apple Account Balance, this might happen to you I am a firm believer in the vertical technology ecosystem. I love the idea that you can use multiple devices or account…

Redefining the Customer Journey

Photo by Tamas Tuzes-Katai on Unsplash If you have a comment or are interested in sponsoring, hit reply. Have you ever played RevOps detective? 🕵️ The story goes something like this. There’s a closed-won (or a closed-loss) account, and you’re…

What does it mean when users are confused?

Photo by charlesdeluvio on Unsplash You often hear companies say, “we’re customer obsessed.” What does this mean exactly? Beyond the obvious reason of keeping current customers from leaving and lining them up for expansion opportunities, the idea of being customer…

On blocks and facing the empty page

I wrote and deleted this post several times before continuing to write. It’s not easy to think of yourself as a writer and not have the words to say what’s in your head. It is easy to delete the draft,…