Turkey Soda is the Future of Marketing
I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a…
Keep the Marketing Simple, Stupid
This is the 10th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (see the original…
On building a sustainable business
I try lots of different web services. (You probably do too.) The key difference in making it from the “tried it once, didn’t try it again” or the “hmmm. didn’t get it” to the moment where you decide, “yes, this…
When you can listen to any music, how do you choose?
I’m listening to Spotify today (Head and the Heart, if you’re wondering), and I realized that the explosion of music choices (in a day, I might listen to Pandora, Turntable, Grooveshark, KEXP Radio here in Seattle, or any one of…
People Engage with Applications, Not Users
Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with…
3 Counter-intuitive ways to use Pinterest
Pinterest is an addictive, visually-oriented way to highlight ideas, arrange and gather images, and understand what memes, colors, and things appeal to your friends and to the marketplace as a whole. You might be tempted to just “PIN. ALL THE…
There are 3 Parts to a Great Introduction
What’s better (a lottery ticket, or new people whom you know) You might have bought a lottery ticket recently (I did too, by the way.) And you didn’t win. But you can guarantee your chances of making positive connections if…
The 5 “A”s of Customer Service
What makes a repeatable Customer Service model? The last time you found a broken customer service process (probably, as a frustrated customer), did any one part of the conversation or interaction really stick out? Customer service is tricky, because trying…
Your business people and developers need to talk – Agile Marketing Principle #6
This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s…
