Marketing Strategy

71 posts

For creative tasks, use different incentives

In a great speech from TED global 2009, Daniel Pink discusses the issue of motivation and incentives. See the speech here: [youtube=] Pink describes the “candle problem” as a classic model of when incentives work and when they actually hinder…

What Viral Loops are You Creating?

Adam Penenberg, in his new book Viral Loop, discusses the concept of spreading a message with a viral coefficient of greater than one. It’s simple, really – tell some friends, and if they end up telling lots of their friends,…

Are you selling a vitamin or a painkiller?

Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great!  I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response:…