Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of…
Who won Super Bowl 49 on Social Media? We all know it now — in Super Bowl 49, The Seattle Seahawks and the New England Patriots left their bodies on the field as they battled for the NFL’s Lombardi Trophy. While all…
How do you define influence? Simply put, it’s the ability to ask for something from others and have them follow through on your behalf. Following through could mean completing a specific action – like “share this article” or “buy this…
Quick, name the last time you dealt with a big company and had a great experience. For most of us, it’s hard to think of a time when that happened. Now, think of a neighborhood business or a shop or…
Photo by zigazou76 You’ve probably been there: a meeting where there’s a great idea to make a new feature. “Wouldn’t be great if…” is often the trigger to a neat, as yet unproven idea. So how can you get more…
Startups are a constant tug between hyperbole and reality. One day you might be wearing many hats and completing a series of tasks that you didn’t know were on your plate that morning. Another day you might be thinking of…
Remember to ask for the sale. You’ve probably heard these words of advice many times – whether in the context of a prospective deal, a request for a favor, or in an interview prep – and the first time you…
You may have heard of the new app Jelly – it’s a simple idea, really – that people would rather share questions with each other through pictures and then use those pictures to elicit discussion. Find answer to important things, the…
Like you, I have lots of accounts for applications. And I usually remember the passwords (ok, maybe not always). To avoid this problem, I use two factor authentication whenever possible. Two factor authentication is the use of an external token…
