This essay is written as part of the Startup Edition project – check out the other essays here. It would be awesome if your first iteration of a minimum viable product (MVP) perfectly addressed your target market segment, delivered great value…
This essay is written as part of the Startup Edition project – check out the other essays here. How do you discover what people really want? People are not effective at self-reporting, or letting you know what they will…
On the perils of changing an existing, highly engaging product. This is a response to this week’s Startup Edition question: “How do you build engaging products?” Facebook has a history of experimentation – changing things wholesale for large groups of…
Revisiting the API of ME About 6 months ago, I wrote an article on the “API of ME“, an idea for a system of capturing, sharing, and **limiting* information by and about customers so that they could participate actively in…
This post is a contribution to Startup Edition. Tools are a Commodity We could talk all day about the tools we use. Agile is Best! Pomodoro is Best! Pen and Paper is Best! Getting everyone in a room is Best! (You…
Why you should bring your interactions to the place where people already spend their time. Email is the #1 Destination photo by Ryan Hoover published a great article the other day on the trend of using email as an…
We have a content publishing problem Hey you there. The one with the combination of WordPress, Hootsuite, Tweetdeck, Twitter, Buffer, Facebook, Pinterest, Google+, Slideshare, Excel, Word, and a Google Docs mishmash of information ending in Google Analytics, Mixpanel, Apptentive and…
You should fix all the broken things in your product. You avoided some decisions in the past or made some decisions you might now choose to change, and now these broken things are still there. Your customers see this accumulated…
What I did, what I’m doing, and where I need help Delivering a status update is a tricky thing. It’s really easy to overwhelm people with too much information, to leave things unsaid when you need more detail, and to…
