This post is part of the Startup Edition writing collaborative. Read more about this here. When you get a request from a customer, one of the following quotes just might come to mind: “The customer is always right” –Marshall Field…
This essay is written as part of the Startup Edition project – check out the other essays here. It would be awesome if your first iteration of a minimum viable product (MVP) perfectly addressed your target market segment, delivered great value…
This essay is written as part of the Startup Edition project – check out the other essays here. How do you discover what people really want? People are not effective at self-reporting, or letting you know what they will…
On the perils of changing an existing, highly engaging product. This is a response to this week’s Startup Edition question: “How do you build engaging products?” Facebook has a history of experimentation – changing things wholesale for large groups of…
Revisiting the API of ME About 6 months ago, I wrote an article on the “API of ME“, an idea for a system of capturing, sharing, and **limiting* information by and about customers so that they could participate actively in…
Why you should bring your interactions to the place where people already spend their time. Email is the #1 Destination photo by Ryan Hoover published a great article the other day on the trend of using email as an…
You should fix all the broken things in your product. You avoided some decisions in the past or made some decisions you might now choose to change, and now these broken things are still there. Your customers see this accumulated…
Video is not just for Cats When Twitter announced the Vine product that allows you to share 6 second videos with friends, you may have thought as I did that the whole genre of app development was getting a little…
“Free as in beer” is an easy concept to understand: it’s a gift given to you at no cost with no expectations of you, and does not grant with it the way to change the production process (see HowToGeek for more discussion).…
