This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…
This is the fourth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…
Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing…
Build your marketing plan so that the “Oh that changed” moment doesn’t derail you – Agile Marketing Principle #2 Have you ever started a project assuming that the end product you were delivering would look exactly like the original specification?…
Build Customer Satisfaction by Delivering Rapidly – Agile Marketing Principle #1 What do your customers ask for (either from a product or product marketing perspective?) Chances are, it’s not always what they need. In this second post on Agile Marketing,…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
