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  • Agile, Agile Marketing, Customer Strategy, Marketing Strategy, Social Networking

A Customer Service Time Warp (remember 2007?)

A recent discussion with my kids made me think about how much has changed in the customer service world (and in the expectations of customers) in the last five years. Let’s take an example – picture yourself in 2007. You’re…

  • Agile Marketing, Career, Customer Service, Customer Strategy, Innovation, Startup

But how do you build Customer Wow Every Day?

I had the opportunity to present at @PIEPDX yesterday (thanks, Rick Turoczy and team!) We talked about the Concept of Customer Wow and especially how businesses that are just starting out can think about the People, Processes, and Tools that they need to…

  • Customer Development, Customer Service, Customer Strategy, Innovation

People Engage with Applications, Not Users

Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with…

  • Customer Service, Customer Strategy, Marketing Strategy

The 5 “A”s of Customer Service

What makes a repeatable Customer Service model? The last time you found a broken customer service process (probably, as a frustrated customer), did any one part of the conversation or interaction really stick out? Customer service is tricky, because trying…

  • Generous, Photography, Productivity

It doesn’t take much to give back

Who wouldn’t like to have fun in a playground game where the playground looks like this? This week I had the opportunity to participate in a community event courtesy of the folks at the Salesforce.com foundation and my team at…

  • Innovation, Marketing Strategy, Media Mind, Photography, Productivity, Social Networking

Pinterest is brilliant because it solves the tagging problem and makes it mainstream

Source: flickr.com via Greg on Pinterest For a couple of weeks now I’ve been hearing about Pinterest. The references have run the gamut from fawning tech portrayals of the service (“Fastest to 10 million users in history”) to shares from…

  • Customer Development, Customer Service, Customer Strategy, Generous

How to Prepare for a Customer Service Hurricane

As I write this, Hurricane Irene is churning its way up the East Coast. It’s hard to know whether it’s going to be a “historic storm” or just a big mess. Either way, it raises some questions about how you would…

  • Customer Development, Customer Service, Customer Strategy, Productivity, Social Networking

Actually talk to your customers, and they’ll come back

If you were starting a business today, would you avoid talking to your customers? Yet that’s exactly what many businesses are doing today by choosing not to engage on Twitter or Facebook. Social media is a valuable channel that can…

  • Customer Service, Productivity

Can you build great customer service at scale?

How do you scale Customer Service? Ultimately, you have to embrace the idea of Commander’s Intent (e.g. ). This means something like the following: Define the objective broadly, e.g. “Provide Amazing Customer Service.” Establish a command hierarchy and roles and…

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