Photo by Austin Chan on Unsplash When you work in a startup, you are guaranteed to make a decision that will disappoint someone today. Every day is a series of stack-ranked decisions. You decide (in near real time) whether Item A is more…
Quick: how many clicks does it take to do something important in your product? Count them. If it seems like too many, it probably is too many clicks if you want the customer to keep coming back. The “too many…
You’ve seen it, probably several times today. It’s the opportunity to take in more information and wait before deciding. It could be simple, like “what should I have for lunch?” Or it could be more complicated, like “Where should I…
