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What makes freemium pricing work?

Free

photo by   Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success…

  • Food, Media Mind, Photography, Product Thoughts

I’m keeping my Instagram account: here’s why.

If you opened a web browser and saw the news today, you’d see outrage at the proposed changes to the Instagram Terms of Service, a response from the Instagram team, many people on many social networks vowing to move, archive, or otherwise…

  • Media Mind, Product Thoughts

What sells when everything wants to be free? Identity, security, and utility.

Chris Anderson’s recent book, Free (referenced on his blog), paints a vivid picture of a world where information wants to be free. Anderson’s thesis — that the underlying architecture making it possible to produce digital content is getting cheaper all…

  • Marketing Strategy

Free Apps in the Cloud: How do Traditional Vendors Compete?

Search for “free image editor” in your favorite search engine and you will find a bundle of links: Picnik, FotoFlexer, Aviary (tip o’ the cap to @ssandys), and Sumopaint among them. Several of these are full-featured, robust image editors with…

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