Thoughts on the Bus Problem
(photo by ) What’s the most important thing you do at work? Most of us, when asked “how do you create job security”, default to explaining a way of interacting with others that only we can do. If you have unique…
One of the most difficult product decisions is “not yet”
(Photo courtesy of ) I recently had a (great) idea for a product. In my head it made perfect sense – a way to make it easier for people building presentations to get instant help from a trusted freelancer. Surely…
It’s not enough to build a beautiful site
“It’s about people.” –Marcus Nelson Marcus Nelson’s blog post today about the potential for creating a renaissance at familiar names like Flickr, Digg, and Yahoo challenged me to think about the internet services that I actually pay for (and don’t…
The Product You Deliver Will Change – Agile Marketing Principle #2
Build your marketing plan so that the “Oh that changed” moment doesn’t derail you – Agile Marketing Principle #2 Have you ever started a project assuming that the end product you were delivering would look exactly like the original specification?…
Deliver what people need – Agile Marketing Principle #1
Build Customer Satisfaction by Delivering Rapidly – Agile Marketing Principle #1 What do your customers ask for (either from a product or product marketing perspective?) Chances are, it’s not always what they need. In this second post on Agile Marketing,…
Ready, Fire, Aim – A Manifesto for Agile Marketing
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
Are you selling a vitamin or a painkiller?
Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great! I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response:…
