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Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s…

  • Customer Development, Innovation, Product Thoughts

Balance what’s cool with what people will actually use (and buy)

It’s easy to think when you’re starting a new product (or even coming up with a new feature for an existing feature) that not only have you found the newest, coolest way to do things but also have unlocked the secret…

  • Customer Development, Marketing Strategy, Product Thoughts

Keep solving the same problem – Agile Marketing Principle #3

Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing…

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