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What’s a best practice, and how can I get one?

If you talk to customers for any length of time, you’ve probably been asked, “what’s the best practice for that? And how can I get you to deliver best practices to me?” I often struggle with this question because o…

  • Agile Marketing, beta program, Customer Service, Innovation, Marketing Strategy, Product Thoughts, Startup

What’s the point of trying a beta product?

Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in…

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