This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…
It’s easy to think when you’re starting a new product (or even coming up with a new feature for an existing feature) that not only have you found the newest, coolest way to do things but also have unlocked the secret…
I signed up this week for the TinyHabits program from BJ Fogg at Stanford. The program – a way of training yourself to take small steps that will build into specific behaviors – intrigues me because it mirrors a few practices I’ve…
Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing…
What do you do when there’s a problem? Building customer service at scale requires process, chiefly the establishment of roles, responsibilities, and an plan to activate in times of crisis. What do you do when there’s a problem with your product…
Every business has customers. Well, at least every successful business. If someone walked into your store to ask you a question, would you tell them that you just didn’t have time to talk to them? If you want to provide…
Build Customer Satisfaction by Delivering Rapidly – Agile Marketing Principle #1 What do your customers ask for (either from a product or product marketing perspective?) Chances are, it’s not always what they need. In this second post on Agile Marketing,…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
http://www.flickr.com/photos/gre… I like to try new apps, processes, and things. Perhaps it’s the kid in me who always wanted to join a club, and I love being a beta tester (usually.) Yet even the most thoughtful beta tester misses a…
