Be More Awesome By Following Up
The single most important thing you can do to increase customer value is to follow up on the things you said you would you do the last time you talked to the customer. In the eyes of the customer, it’s…
Is Usability Feedback Free, as in Beer?
“Free as in beer” is an easy concept to understand: it’s a gift given to you at no cost with no expectations of you, and does not grant with it the way to change the production process (see HowToGeek for more discussion).…
What makes freemium pricing work?
photo by Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success…
Here’s how to find Metrics that Matter
Is there an Easy Solution? The biggest challenge for most businesses is getting from “this is a nifty silver bullet” to “this service is an integral part of our business” I bet you’ve been there, either as the buyer or…
Checklists help you to be less stupid
(photo courtesy of Flickr.com/photos/koalzymonkey) When was the last time you did something inexplicably, inevitably, and irreplaceably … dumb? (For me, about a week ago.) And chances are, it was something you’ve done before – maybe a hundred or even a…
You don’t need a business plan yet: 7 ideas for Customer Development
You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…
If you don’t launch the product, the kitten gets it!
Office kitten Originally uploaded by gregmeyer Sometimes, the world of the lean startup feels like the world as experienced by a kitten — everything’s exciting, we make big movements and try to catch every shiny thing that comes our way.…
Are you open to new ideas? 3 Ways to Make Sure.
Neon Open Sign Originally uploaded by gregmeyer Are you open to new ideas? Do you spend some of your time every day thinking about divergent or weird things? Have you challenged yourself to question the ways things are done lately?…
