I had the opportunity to present at @PIEPDX yesterday (thanks, Rick Turoczy and team!) We talked about the Concept of Customer Wow and especially how businesses that are just starting out can think about the People, Processes, and Tools that they need to…
This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
Quora is a great place to post questions to knowledgeable folks and to answer questions that are interesting to you. So when I wrote an answer to Twitter: Is Twitter an effective customer service tool? (by the way—it’s awesome for…
Startups Require True Fans – Thanks! I’ve been part of an Internet startup for the past 18 months – and one of my ideas was to build the Customer Experience by finding our 1000 True Fans (thank you Kevin Kelly…
This weekend I participated in an amazing event at Startup Weekend Seattle. I found some great new friends, got the opportunity to pitch amazing ideas in front of a crowd, and contributed to an epic journey: building a complete startup from…
You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…
Startups don’t just start – they also evolve. I’m excited that the next step in our evolution at Gist – where I’ve worked for the last year and half – is to be part of Research in Motion. When I…
Trampolinin’ 10 Originally uploaded by &y This weekend I attended a party at Sky High Sports – one of many establishments here in the PNW that cater to indoor fun – and noticed something very interesting. All the kids were…
