Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
You’re thinking of starting a business? Hooray! Cool idea, and good luck. There are a few things that you can do to get started, and the first ought to be something counter-intuitive: don’t build your business plan. Yet. The first…
Dear Twitter Friends (Tweeps): We’ve all done it – thought of a clever idea, jotted down 140 120 characters and then clicked “send.” Yet, as Dan Zarrella and others have noted, now is not always the best time to publish content.…
The last day or so, I was trying to figure out what not to write about the iPad. Would I not write that it was like an iPod/iPhone, only bigger? Would I not write that it should have had handwriting…
Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great! I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response:…
As this is a “list” time of the year, I thought I would take a minute and share my thoughts about how to get started in Social Media in 2010. I’ve been talking to a lot of people about this…
As I’m now in a hybrid marketing/customer support/product support/all hands on deck position, I think a lot about the best way to spend my time (at work, and at home). Inevitably, the thinking goes like this: “I don’t have enough…
