gregmeyer

gregmeyer

Buyer-led selling … through email?

Photo by erica steeves on Unsplash If you have a comment or are interested in sponsoring, hit reply. If you’re trying to reach a buyer right now, you have an attention problem. If you’re doing outbound sales, very few buyers…

What should we expect from AI agents?

Photo by Steve Johnson on Unsplash. Have a comment? Interested in sponsoring this newsletter? Hit reply. AI-driven tools promise great results. The latest and greatest of these is the trend of Agentic AI, described aptly as a series of connected…

Slow down to speed up

This weekend, I saw something remarkable that I’ve never seen before: the Northern Lights. We drove about 30 minutes to Blaine, WA where it’s pretty dark out, parked the car, and waited. At first, we didn’t see much. After a…

Swiss Army Knife vs. Precision Tool

This conundrum comes up almost every time you think about buying a Revops tool: “should we buy the best-in-class precision tool or find the best swiss army knife all-in-one product that does a good enough job?” In the CRM (Customer…

Finding Product Insights from Missing Data

In Star Trek: Discovery S04E08, the Discovery crew realizes that an impossible puzzle they’ve been trying to solve about an alien threat is related to a mineral that civilization is trying to mine. This mineral “boronite” has a significant radioactive…

Jobs to be Done within the 4 walls

Photo by Chris Montgomery on Unsplash Feeling lost in a sea of sales tools? Apollo.io has your entire GTM stack covered. A true end-to-end sales platform with a huge (and very accurate) lead database, enrichment, outreach, call intelligence, scoring, calendaring,…