Balance is a tricky skill.
Balance is a tricky skill. If you’re like many people you balance easily. Riding a bicycle was an early thing for you. Likewise trying a skateboard or balance beam. Maybe you even are clever enough to use a unicycle or…
gregmeyer
Ideas are a Dime a Dozen
I know: ideas are a dime a dozen (or perhaps cheaper with inflation these days). Yet the process of creating, nurturing, and executing on ideas is one of the most critical tasks we do. Getting ideas from start to finish…
How do you define Customer Service?
What is Customer Service? It doesn’t look like this any more. I often get asked whether I’m in Customer Service, even though my company uses the term “Customer Success” to define our interactions with customers. Customer Success is Not Customer…
How to Build a Great Customer Success Team
When you are building a great business (particularly a Saas business), you need to devote extra time to taking care of your customers so that they not only are satisfied at the sale, but also on an ongoing basis. A customer may…
Should you invest in Product, Sales, or Marketing?
Imagine the sales call… When someone calls you to discuss a product you just signed up for, how do you feel? Depending upon where you are in your buyer’s journey, you might welcome the call, feel ambivalent, or be annoyed…
Infinite scroll must go
A great design for endless browsing There’s a signature design that I am sure you’ve seen more than once today. It’s a river of information; it’s endless serotonin; it’s sort of pleasing to the eye; and then it never ends.…
How to Make Your Own Explainer Videos (for under $149)
Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of…
Your customer wants to be entertained
We are all very busy. When someone asks for our attention, we want a show. Not just a “dog and pony” show, but a real experience with a tight structure, strong production values, and a Big Finish that we can…
Who won Super Bowl 49 on Social Media?
Who won Super Bowl 49 on Social Media? We all know it now — in Super Bowl 49, The Seattle Seahawks and the New England Patriots left their bodies on the field as they battled for the NFL’s Lombardi Trophy. While all…
Noreply@ Emails Are Dumb
Imagine if you had a store and on the front door you placed a sign stating, “We’re not open for business.” You wouldn’t expect many people to come to your door, much less people to come back and see you…
