Your customer wants to be entertained
We are all very busy. When someone asks for our attention, we want a show. Not just a “dog and pony” show, but a real experience with a tight structure, strong production values, and a Big Finish that we can…
gregmeyer
Who won Super Bowl 49 on Social Media?
Who won Super Bowl 49 on Social Media? We all know it now — in Super Bowl 49, The Seattle Seahawks and the New England Patriots left their bodies on the field as they battled for the NFL’s Lombardi Trophy. While all…
Noreply@ Emails Are Dumb
Imagine if you had a store and on the front door you placed a sign stating, “We’re not open for business.” You wouldn’t expect many people to come to your door, much less people to come back and see you…
The first goal is to keep learning
My first goal as a college senior was to have the kind of job where I would never have to wear a tie. Achievement unlocked. But that didn’t really get to the core of the issue. I was really trying to…
Why should an Influencer Care About Your Brand?
How do you define influence? Simply put, it’s the ability to ask for something from others and have them follow through on your behalf. Following through could mean completing a specific action – like “share this article” or “buy this…
What is your Superpower?
What is your Superpower? Are you Super? Some programmers are 10x+ times better than their peers. And this distinction applies to team productivity in general. It makes it really important for you to know the thing you do better than…
How do community managers build community?
Talking to customers. Understanding their needs. Brokering disputes. Learning what’s best for the community as stated by the members of the community. And communicating that to others. These are some of the things that the best community managers do (online…
Small Companies Care More About Customers
Quick, name the last time you dealt with a big company and had a great experience. For most of us, it’s hard to think of a time when that happened. Now, think of a neighborhood business or a shop or…
To Get More Done, Automate the Stuff You Hate
Like you, I spend a lot of time doing the same things over and over again. In physical space this is easier to think about: when you have clutter in your home, if you attack each area systematically you’ll eventually…
Keep Twitter Weird
Twitter is the best open social media network there is. Unlike Facebook – which openly states that they control your newsfeed – the basic idea of Twitter is that you follow and find the news, content, and people you want…
