What would happen on your Ideal Day?
photo by If you could have your ideal day, what would it look like? Jason Womack, an author, motivational speaker, and productivity expect, asked me to answer this question for his new site Here we go … It’s…
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Checklists help you to be less stupid
(photo courtesy of Flickr.com/photos/koalzymonkey) When was the last time you did something inexplicably, inevitably, and irreplaceably … dumb? (For me, about a week ago.) And chances are, it was something you’ve done before – maybe a hundred or even a…
Why experiencing a product is better than explaining it
You know the feeling – trying to explain something to someone who is not picking up what you’re putting down. So what should you do? Explain, or Listen? As a product marketer, you might often feel this emotion when you…
Insert Meaningful Political Sentiment Here
How do you contribute a heartfelt political thought in all of the noise? I started (and deleted) a post tonight in the aftermath of the Vice Presidential debates – not only because I got stuck in the middle and wasn’t…
Get more kismet, or making your own opportunity
Getting more opportunities to change your destiny might seem to be a dangerous choice if you are focused on loss aversion. But making more decisions (and creating additional ways to succeed and to fail) is another way of increasing your…
Twitter isn’t a ‘mainstream’ tool – does that matter?
(photo by )By now (especially if you use Twitter), you might have see the recent news that there are other services (Instagram in particular) that have more daily users, more “reach”, and generally more adoption. I’d like to present a…
Provide solutions, not giveaways
Have you ever been to a trade show where you found a t-shirt, a cool robot, or other swag? Or maybe dropped your business card in a bowl for a chance at an iPad or something even better? And did…
The circle of startup life
It’s a sad day in a way – today marks the end of Gist, a company I had the pleasure of working for through its evolution from a scrappy startup pioneering new ways to manage social contacts through its acquisition…
Customers ask for more choice than they want
More Choice == Good, Right? It seems logical: people who buy stuff want choice (lots and lots of it.) We’ve built buying models, stores, and services that ensure that customers can buy whatever they want, whenever they want, and (almost)…
Meeting of the Agile Marketing Minds
What do you get when you combine 10 marketers, a telepresence system, and some great food? You get the most recent meeting of the Agile Marketing meetup in Seattle – joined by some colleagues from Boston who stayed up after…
