gregmeyer

gregmeyer

Creative Process #1: Why Whiteboard?

What’s your creative process? Reading Tyler Cowen‘s “Create Your Own Economy” and Temple Grandin‘s “Thinking in Pictures” has inspired me to look at my own creative process and to examine the ways in which I do and don’t think like…

What Viral Loops are You Creating?

Adam Penenberg, in his new book Viral Loop, discusses the concept of spreading a message with a viral coefficient of greater than one. It’s simple, really – tell some friends, and if they end up telling lots of their friends,…

5 Reasons You Should Keep Reading a Newspaper

Disclaimer: I’ve been reading newspapers almost daily since I was 7, and I know that puts me in an increasing minority. But I think that stubborn determination also puts me in an interesting position to comment on the relative importance…

Are you selling a vitamin or a painkiller?

Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great!  I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response:…