Build a trust flywheel with customers by reinforcing the link between intent and location We’ve all been there. You start using a product and get an email that arrvives so that you can finish verifying your account. Clicking the link…
Photo by Nick Fewings on Unsplash Not long ago, the product manager role was defined by discovery and handoff. PMs interviewed customers, ran “jobs to be done” workshops, sketched flows in Figma, wrote a PRD, and then passed it to…
Photo by Ambitious Studio* – Rick Barrett on Unsplash Here’s a story about product-led growth (PLG). At a series A tech company, I wanted to build an interactive demo for a wide-ranging platform product that would help prospects learn more…
Almost every day, I see nuggets of advice like this one. (By the way, this one is good). The thesis: provide relevant advice to those who want to be product managers and let them apply that knowledge to their role…
Photo by Todd Quackenbush on Unsplash Why do people buy a new solution? They are often dissatisfied with an existing way of solving their problem, need to solve a new problem, or see something brand new that looks cool. Clayton…
Photo by Steven Lelham on Unsplash Photo by Bernd Klutsch on Unsplash When new users try out a product, they do not instinctively know how to achieve your goals. Even with great design, product adoption and documentation need to go…
Photo by Nick Fewings on Unsplash Subscribe now to join smart, curious folks who get the Data Ops 📊 newsletter Photo by Jacqueline Munguía on Unsplash PLG – Product Led Growth – looks easy on the surface. When trial customers…
How do you keep up with these Slack communities that are out there? For many of us, opening Slack creates an overwhelming feeling of “FOMO” (Fear of Missing Out). When all of the channels light up with notifications, you collapse…
Have you recently read about a product and thought: “it does too much?” Yet it’s also easy to disqualify a product or service as too narrow and “not for me”. How do you split the gap and build for the…
