Thoughts on the Bus Problem
(photo by ) What’s the most important thing you do at work? Most of us, when asked “how do you create job security”, default to explaining a way of interacting with others that only we can do. If you have unique…
One of the most difficult product decisions is “not yet”
(Photo courtesy of ) I recently had a (great) idea for a product. In my head it made perfect sense – a way to make it easier for people building presentations to get instant help from a trusted freelancer. Surely…
New things are easier to sell when they seem familiar
Marc Fulgar Imagine you are selling a new drink (perhaps in a new category) and you’re competing against Coca-cola. You’ve invented a nootropic brain drink that helps you stay calm and alert while coding, and it has a pleasant natural…
When you get a chance to go back to a great team, jump at the opportunity!
Have you ever been on a great team? I mean the kind of team that people and alumni talk about years later. I’m talking about a team that produces results, leads the market, and is the kind of team that…
(Almost) Everything is Now Self-Service
If you’ve used Facebook for a while, you’ve probably realized that the the promoted ads in the right hand rail are getting more effective. For years I vowed not to click on those ads. And yesterday, I caved, and clicked…
The Minimum Viable Feature
You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you…
Ideas are a Dime a Dozen
I know: ideas are a dime a dozen (or perhaps cheaper with inflation these days). Yet the process of creating, nurturing, and executing on ideas is one of the most critical tasks we do. Getting ideas from start to finish…
Should you invest in Product, Sales, or Marketing?
Imagine the sales call… When someone calls you to discuss a product you just signed up for, how do you feel? Depending upon where you are in your buyer’s journey, you might welcome the call, feel ambivalent, or be annoyed…
How to Make Your Own Explainer Videos (for under $149)
Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of…
