Reports in Salesforce are easy to build, easier to filter, and really annoying to update if you want to create arbitrary groupings of accounts or contacts. One trick that helps improve almost any Salesforce report is the row-level formula, a…
Photo by erica steeves on Unsplash If you have a comment or are interested in sponsoring, hit reply. If you’re trying to reach a buyer right now, you have an attention problem. If you’re doing outbound sales, very few buyers…
I got 147 emails in my personal email yesterday. Amend that – it was the email I check most often, so I’m sure the total was higher. I don’t think that I’m that unusual, and I’d guess that many people…
This weekend, I saw something remarkable that I’ve never seen before: the Northern Lights. We drove about 30 minutes to Blaine, WA where it’s pretty dark out, parked the car, and waited. At first, we didn’t see much. After a…
An example of a data-driven card Feeling lost in a sea of sales tools? Apollo.io has your entire GTM stack covered. A true end-to-end sales platform with a huge (and very accurate) lead database, enrichment, outreach, call intelligence, scoring, calendaring,…
This conundrum comes up almost every time you think about buying a Revops tool: “should we buy the best-in-class precision tool or find the best swiss army knife all-in-one product that does a good enough job?” In the CRM (Customer…
In Star Trek: Discovery S04E08, the Discovery crew realizes that an impossible puzzle they’ve been trying to solve about an alien threat is related to a mineral that civilization is trying to mine. This mineral “boronite” has a significant radioactive…
Photo by Chris Montgomery on Unsplash Feeling lost in a sea of sales tools? Apollo.io has your entire GTM stack covered. A true end-to-end sales platform with a huge (and very accurate) lead database, enrichment, outreach, call intelligence, scoring, calendaring,…
I’d be remiss on April 1st for not thinking about the head-fakes we all create for each other (mostly for fun). Today, some of these distractions will be created by ChatGPT or other AI tools, and many will be quite…
