Photo by Hannes Johnson on Unsplash. In your GTM machine for B2B Saas Software, one of the best defenses against spam emails is to ask for a business email in your lead form. By having this initial barrier, you make…
Example diagram to use to create a Screen flow A message comes in over Slack: “Can you add a button in Salesforce that reps can use to signal that they are committing accounts to close this month?” Not just store…
If you have a comment or are interested in sponsoring, hit reply. I’ve got an ask for Marc Benioff and the Salesforce team. It’s probably something that many people have asked for over the years, and it points to one…
Photo by Tim Marshall on Unsplash I read Pete Flint’s The Verticalization of Everything this week. It’s a master class in strategy that lays out the case for building specific software for the needs of a specific business type. By…
Photo by Jonny Gios on Unsplash As a software seller, it’s pretty advantageous to sell either a system of truth – a system where users spend most of their time and can’t live without – or a valuable utility –…
Photo by Nadine Shaabana on Unsplash This week I had a conversation with a provider of Sales Engagement Solutions. It doesn’t matter which one it was, only that they seemed like the kind of company that should offer a free…
It’s not easy to watch ESPN through DirectTV right now If you subscribe to DirecTV and you were trying to watch the Phillies and Braves play baseball on Sunday, September 1, you got a temporary message that the channel was…
Photo by Nadin Mario on Unsplash Trust can be a fragile thing, especially when it comes to metrics the team looks at every day. The balance of items that create the end product on a dashboard might be easily upset.…
Photo by Mark Duffel on Unsplash As an operator, you always balance the need for correct data on input compared to a process that will automatically remediate that data after the fact. When you administer Salesforce, this is particularly important…
